01 · Independent Review
Collection Review
An independent review of your current product line with practical recommendations and a recorded walkthrough.
Fractional Product Partner
Better products
don't happen
by accident.
I partner with founder-led apparel brands to make smarter product decisions through experienced product leadership.
From product strategy and collection planning to sourcing, merchandising and manufacturing, I help founders navigate the decisions that shape great products and stronger businesses.
Winston · Olive WorkshirtEst. 2014
Who I Work With
Brands that have outgrown guessing.
- Founder-led apparel brands01
- Lifestyle brands02
- Outdoor brands03
- Growing consumer product companies04
Typically brands that have outgrown guessing but aren't ready for a full-time Head of Product.
Brands I've worked with
TellesonHuckberryNew BalanceAppleMarine LayerAmazonDinner Service New YorkTellesonHuckberryNew BalanceAppleMarine LayerAmazonDinner Service New York
Ways We Can Work Together
Three ways to bring an experienced product partner alongside your team.
Book a Call
02 · Focused Session
Product Strategy Intensive
A focused working session to solve product challenges, review opportunities and leave with a clear plan.
03 · Flagship Engagement
Fractional Product Partnership
Ongoing strategic product leadership for brands that need an experienced product partner without hiring a full-time executive.
Sam Kraus · Product Partner
About
I've spent the last decade helping build apparel brands from the inside.
Over the past 10+ years I've worked across product development, sourcing, merchandising, manufacturing, branding and creative direction.
Running my own brand taught me that great products rarely come from one brilliant idea. They're built through hundreds of thoughtful decisions.
Today I partner with founders who want an experienced sounding board as they grow—someone who understands both the creative and commercial sides of building products.
I don't believe every company needs another consultant. Sometimes they simply need an experienced product partner.
Philosophy
No. 002
Good product decisions compound.
The biggest opportunities usually aren't found by launching more products. They're found by asking better questions, simplifying where possible and building products people genuinely want to buy.
Every brand is different, so I don't force a rigid process. Instead, I work alongside founders to solve the problems that matter most.
Let's Talk
Let's build
something better.
Whether you're preparing your next collection, refining your product strategy or looking for an experienced product partner, I'd love to hear what you're building.